Looking fwd to #webmgrs tonight at Innovation Warehouse. Theme is content strategy. Expecting a full house of about 70. Are you coming?

Heading up to @webmgrs meet-up at Innovation Warehouse. Come in from the rain to a warm atmosphere! Kick off at 6.30. #webmgrs

Head of Content for #eBay Europe Lucy Hyde discusses multi-lingual content management #webmgrs

21 sites @ebay Europe – 4 functions in content team: content mgrs, localisation team, emerging mkts, web dev. #webmgrs

#webmgrs lucie hyde, head of content, eBay does not have a cms

Architecture of @ebay site has grown up organically due to way site founded. Trying to work on this now #webmgrs

More strategic approach to content has seen efficiencies and better user feedback but hard to quantify in £ due to @ebay model #webmgrs

Bit like communication tourettes @ebay previously. International org built on silos so incentives by team not org didn’t help #webmgrs

eBay was anti ‘process’ so Lucie rebranded process as ‘relationships’. Importance of finding the right corporate language… #webmgrs

Advice; be prepared for battles but pick them wisely, have a good sponsor to provide cover, show rather than tell #webmgrs

Take away the debates with standards and templates. Then able to focus on debates that matter. Train, train and train again #webmgrs

Created a quality score sheet @ebay – everyone who wants to sign off content has to use it – helps reduce subjectivity #webmgrs

Woah, that must have been excruciating @ebay RT @spirals: Went from 60,000 pages to 30,000 after the initial content audit #webmgrs

#webmgrs eBay did a site audit in Germany and found Xmas campaigns from 2003 so managed to halve the site size. non product pages btw

After got it running well. Go up next level – messaging hierarchy, layout, multi variate testing. End to end campaign strategy #webmgrs

Need to change way think about content. Huge amount of customers not even on site -they’re mobile so need to go to them #webmgrs

Onsite stats show about 80% of behaviour across Europe is very typical although tone of voice considerations more varied #webmgrs

One-man content enforcer @acediscovery telling the story of the rebirth of the Horniman Museum website. Love it!

No content strategy – but very clear paths on what wanted to do. Inc. what to replicate from old @HornimanMuseum site #webmgrs

Be VERY specific about how content should be delivered. Word but no embedded images. Inc change frequency expected #webmgrs

“@spirals: Love it – @HornimanMuseum blog strategy ‘content our visitors would like to read’ #webmgrs” < genius

Photos work better than words for @hornimanmuseum says @acediscovery #webmgrs

20% of @Hornimanmuseum visitors are under 5yrs old.. No wonder they like the photos #webmgrs

Interesting chatter about digital projects often bear brunt of breaking down silos as have to be cross org #webmgrs

Really good #webmgrs meetup – great talks on content strategy from #eBay Europe’s @LucieHyde and @HornimanMuseum’s @acediscovery

@acediscovery Hey, thank you for chatting tonight. V interesting, & you were a great speaker at #webmgrs. Will look forward to hearing more;

@Aggelos_Taplatz @DeborahFrancis @Niecieden @spirals @webmgrs Thanks for all the nice words and feedback about last night. Glad you enjoyed!