Discussing digital transformation often ends with the inevitable question… what happens to the digital roles (your job!) when the transformation is finished?

I’ve written about whether digital team’s will continue to exist before so I won’t go into detail again. But recently I spotted this salary benchmarking report by Propel which I thought gives some useful insights.

I particularly like the chart about new vacancies by role type. What this data makes me think is:

• there’s more growth in digital marketing roles than ‘back office’ tech and services.
• specific digital strategy roles are perhaps being subsumed into overall strategy roles.
• technology is more consumerised and development is getting slightly ‘easier’ to do and project manage with less-specialist roles.

What does it make you think?