“Digital marketing is just marketing” #dmoevent

Understand people’s lives if you want to understand how your brand fits in #dmoevent

We can’t treat the online world and the real world as seperate – J Gatward, Britvic #dmoevent

Use 1-9-90 influence model. 1 really strong endorsers get them to influence 9 others and make those 9s feels like 1s #digitaloptimisation

Once you have the 9s you probably have the 90s #digitaloptimisation

Jonathan Gatward, Britvic UK: create hackable content for your brand #dmoevent

One of the final takeouts – don’t forget to do internal marketing as well as external. It’s important for buy-in #dmoevent

“Digital marketing works. But it will never work on its own” Jacqui O’Beirne @DogsTrust #DMOevent

With competitor as event ‘owner’ for Olympics, Britvic goal to own the legacy instead with ‘transform your patch’ #digitaloptimisation

Partners needed to take digital promises into the real world #dmoevent

Pepsi Super Bowl saw over half of the adverts were ‘shazamable’ with shazam tv app #digitaloptimisation cc @willlord

Debenhams beta with content network audience retargeted using tracking on brand site, 1month 3k sales #dmoevent

MediaCom rep in audience says ‘t in the park’ press ad with aurasma worked really well due to video rich content link #dmoevent

Aurasma – results very small but can get very good PR (Debenhams experience) #dmoevent

Waterloo takeover by battlefield 3: 17 sites, some posters started to get stolen. That’s a great KPI!! #dmoevent

4k downloads from QR code, Wifi (90% of downloads) NFC in the 2 week campaign #dmoevent

Over 9k interactions, over 900 email addresses collected from an interactive digital 6sheet display in cinemas #dmoevent

Digital out of home learnings – wifi 92% of interactions and consumers still getting used to the approach #dmoevent

86% using mobile search while watching TV, debenhams see peak for apps around 10pm. Parts of day strategy important #dmoevent

J Stephenson, Debenhams. Paid Search Mob Stgy: separate mob campaigns on tablets and mobiles for more control and better targeting #dmoevent

When and whe emails are checked makes a big difference – optimise for this #dmoevent

Progressive disclosure using CSS to include expandable areas in emails can help – works on most devices #dmoevent cc @teminamoledina

Open rate significantly improved by using social info in subject line eg ‘share with your 123 friends’ #dmoevent cc @teminamoledina

Optimise for snippets- gmail and outlook summary that appears before open. Use gif with alt being tagline #dmoevent

Segment by most responsive and target them with a social campaign to help optimise a launch #dmoevent

You can download the @BrandRepublic event slides by @marcmunier on email marketing here – ow.ly/akzAQ #dmoevent

#dmoevent More mobile Internet than desktop Internet by end 2013

“Mobile technology changes so fast. Be aware, but check whether it is relevant to you” @bansahaUK #dmoevent

80% of ftse100 companies do not have mobile sites & 65% fail to use device detection #dmoevent

Get that @magusblog report about FTSE 100 mobile websites here: magus.co.uk/knowledgebase/… #dmoevent

“Companies that optimise their mobile sites outperform those that don’t by 80pc” Tom Golden Magus #dmoevent

Responsive web design not widely adopted at all – tech challenges still a barrier at mo but this does seem to be the future #dmoevent

BMI baby being taken to court by @RNIB for #mobile website lack of #accessibility #dmoevent #ux

We’re speaking after lunch at #dmoevent on turning social data into social insight. Find out more about our thinking: (http://bit.ly/ztKbI1)

Value in social media is in the insights it gives into customers thinking #dmoevent

Pre-TV buzz is created by a digital debut – and TV debut is amplified by this #dmoevent

Not about keeping people in a single environment anymore. It’s about streamlining the experience for the user #dmoevent #ux

Successful video strategy is based on views, consumer engagement, and finding your video dubbed into Russian! #dmoevent

Exclusive video content might be all you need to make an audience feel valued #dmoevent

@ActonPies @brandrepublic seems it went well – liking the skysports twitch pick up #DMOevent #PWNEDonwardsandupwards

So I think that went alright – lot of fun. Thank for having me @BrandRepublic #DMOevent

@ActonPies great energy presentation at @brandrepublic #dmoevent really enjoyed it!

@actionpies fantastic presentation. Really enjoyed. Well done #DMOevent

Seeing nothing but positive comments for @marcmunier ‘s presentation at the #dmoevent – nice work! @pure360 #emailmarketing

Lovin some of the comedy pic slides @marcmunier #DMOevent

At the Digital Marketing Optimisation event in London. Some interesting insights into digital and it’s future #DMOevent

Disappointed that interactive fridges are not the future 😦 #dmoevent