#brmobile over 1billion in bets through mobile says @betfair speaker – people using dead time

Mobile handsets – 27% nokia, 11% iphone, Samsung 19% #brmobile

54% of people in the UK don’t have a smartphone #BRMobile

40% consumers use mobile when see an interesting ad – even if not a mobile ad #brmobile

10% of UK smartphone users (4.7m) accessing mobile banking now #brmobile

Don’t forget SMS – it can give significant response 1.9mil out of 19.9mil #brmobile

July 2011- 2.9mil scanned a QR code – mostly for product discovery #brmobile

3 takeaways from comescore-1.Mobile growing rapidly 2.consider carefully the audience you want to reach 3. don’t get left behind #brmobile

#brmobile 39% of people use their smartphone whilst on the toilet

80% of apps less than 1000 downloads (consumer healthcare). Less than 1% branded apps pass 1mill downloads #brmobile (Deloitte research)

. @expedia decided not to silo mobile with a specific mobile person. Had mobile champions but integrated into core business #brmobile

4mil monthly mobile visitors to @expedia mobile, and it’s not cannabalising website bookings #brmobile

Community/ gaming layer, local immediacy layer, social layer, self-service layer – the components of @expedia mobile experience #brmobile

Intent vs Content: @jamesdotwarren discusses the results of WS’s #smartmarketing report at #MaximisingMobileMarketing conference #brmobile

Mobile mkg = teenage s*x. lots of talk, not much doing, and if doing the doing is not good. #brmobile

44% of people feel naked without their smartphone. 36% changing way think and interact with products and services #brmobile

Search lifecycle- desktop 30day journey search to purchase, 1hour on mobile! #brmobile

Sky have over 1m people viewing live tv via mobile devices every month #brmobile #skygo

23% of online time is spent on mobile. If you work in digital you should spend at least this on mobile too #brmobile

3 screen strategy is core @sky. From content build through to advertising – becoming agnostic to a degree #brmobile

‘integrated marketing is the output of an integrated business’ Tim Hussain, Sky #brmobile

Ultimately it’s still about single consumer view. Just multiethnic touch points and screens #brmobile

Mobile USP to a campaign- it’s personal, it’s a second shadow (always there), it’s immediate, it’s feature rich #brmobile

Used 4m mkg strategy- Mindset:test,learn,iterate. Method:awareness,education,trial. Mix:mobile,ATL,partners,autotrader. Msg. #brmobile

0.5mil mobile users in 12 months. Became a new challenge #brmobile

Bounce increased by 20% when off season. They hit saturation with their activity. Too much share of voice #brmobile

300k year 1, 500k year 2, 1mil year 3, next years target is 2mil mobile users of autotrader #brmobile

Now up- pizza express: In oct 27% of all traffic to pizza express sites came from mobile #brmobile

1000 table bookings a month through mobile #brmobile

Optimising for mobile search by creating restaurant pages for local sites. To avoid bouncing people into a location search #brmobile

panel with @nicholascumisky – says don’t forget Nokia is still biggest handset producer #brmobile

French connection fail – build an app before a m.site and it didn’t work. So now building one. Doh! They needed proper analytics! #brmobile

HTML5 offering new innovations. Yodel mobile working on an interactive ad unit for the reader Kobo #brmobile

Unilever lynx case study means they now see mobile as a horizontal not just an add-on. They ask how mobile can extend the story #brmobile

3G vs 4g question is diluted by fact that huge amount of mobile connectivity is via wifi. Cloud is on the rise instead of apps #brmobile

By 2015 estimated 1.5bil mobiles will have NFC built in. Perhaps some will be dormant – but it’ll be there #brmobile

QR code coming under criticism. Only 1% of phones able to read #brmobile

NFC going to compliment QR codes and AR not replace it #brmobile

mobile providing link between channels as always on @debenhams #brmobile

Impressive – @debenhams app paid for itself within 2 weeks #brmobile

700k downloads, £3mil sales, over 1/3 use @debenhams app repeat times #brmobile

Use push notifications when people close to store – result in 67% app open #brmobile

Goal to increase fundraising by £1mil so @wwf targeting countries where mobile already surpassed desktop use #brmobile

next up FT.com @spoonerf on user journeys #brmobile

Mobile users 20% of FT traffic, 30% page views from mobile. Overall 4mil reg users, 250k subscribers #brmobile

15% of subscriptions direct from mobile. Mobile users twice as likely to consume content at wkds #brmobile

Last year FT kept launching apps in response to market. But not sustainable. And then apple changed subscription payment journey #brmobile

So took a risk – June launch of HTML5 site – within a week 100k downloads so removed apps from iTunes #brmobile

Big marketing benefit – can send people straight to content in web app. Not to an iTunes download page #brmobile

First Mobile @visitbritain app in 2008. Too expensive but learnt. 2009 next app learnt need PR to have app found. #brmobile

Found more success by tying in mobile to bigger picture – overall digital and marketing strategy rather than just a silo app #brmobile

Love UK @visitbritain app used Facebook places. Users 50% more likely to buy and 20% had bigger basket value #brmobile

Big challenge is awareness and education about mobile payment options #brmobile

Digital wallet is not just a replacement of physical wallet-bump you phone to share money-identification is key #brmobile

Fair to say native apps haven’t fared well at todays #BRMobile conf- scope for them certainly- but mobile internet has more potential

#smartmarketing #brmobile ROI anyone? 80% of branded apps get less than 1k downloads

Still not sure about NFC. Been talked about for years now #Brmobile

Great loyalty case studies on Starbucks and Pizza Express. Shows what can be done with mobile loyalty. #brmobile

Very thought provoking day at #brmobile mobile marketing conference. Glad to see we’re not alone in our barriers